Employers look out for the skills of good communication in their workers and likewise employees cannot do without that quality in their CV.
In the Ghanaian society how people regard you from how you talk on and handle issues.
To the entertainment world, the essence of good communication skills is downplayed. Or if it important, then they are not learning hard?
Probably, due to the reason that their managers or spokesmen save them off the task of direct interactions with the public?
Well, there are instances where these popular figures have to be heard by themselves and few are able to impress. Simpy, they do not know how to talk.
Visualize this scenario.
An underground artiste was given a chance on radio to talk. He used the time to bark at presenters for not supporting his talent. He is good though. The words and manner with which the young artiste communicated was full of disregard.
His argument may be right but how he addressed the whole issue creates more complications.
This weakness gets worse when the stars are behind their technologies on social media.
Many of them turn to be cheeky and full of scathing remarks towards their followers.
Meanwhile, the number of your followers on the media is not a plus for anyone but them.
You see some Ghanaian celeb reply, if you do not like my page unfollow me. Ei!
Must all your followers be your Sweetheart? Must their comments be for you always? People follow for different reasons. Some for your looks, others for your voice or because they like your name.
How you communicate well with them draws them to the circle of die hard fans. That is your role.
Footballer Cristiano Ronaldo earned the high income as a result of his huge following on instagram. Are all the followers are after him because of football, even if it is others are there to mock him in his bad times. But he is having the last fun of making money from it.
In brief, Ghanaian stars and popular figures should work on their communication skills to enhance their talents.